Innovation 3

According to the diffusion curve, the group of people who want to be the first to try the innovation and are willing to take risks is known as:

 

• Innovators

• Early Adopters

• Early Majority

• Late Majority

• Laggards

 

Which two groups make up the largest percentage of adopters?

1 - Innovators

2 - Late Majority

3 - Laggards

4 - Early Adopters

5 - Early Majority

6 - Late Majority

 

• 2, 5 

•   1, 5  

•   2, 4

•   1, 2  

•       1, 6

Which of the following best describes the characteristics of "Early Majority"?

• Traditional

• Skeptical

• Deliberate

• Venturesome

Roger’s has proposed a classification of adopters. The five adopter categories as per

I

 

• sequence are:

  Innovators, early adopters, early majority, late majority, and laggards.

• Innovators, early majority, early adopters, late majority, and laggards

• Innovators, early majority, late majority, early adopters, and laggards

• nnovators, early majority, laggards, early adopters, and late majority

The diffusion of innovation theory helps us to understand?

 

• How new ideas spread through a culture

• How new ideas are eliminated or controlled by a culture

• The way that individuals develop a new idea

• The psychological process of creativity

If every individual in society decides to adopt an innovation by themselves, its known as?

• Collective innovation-decision

• Authority innovation-decision

• Early majority

• Diffusion of innovation

When deciding on whether or not to adopt an innovation, people are strongly influenced by ________.

• the percentage of gatekeepers who are in their social sphere

• the success of the ad campaign associated with the innovation

• the adoption rate of elites

• information about the innovation received from communications channels

• first individuals to adopt, willing to take risks, youngest in age, high social class

According to the diffusion of innovation theory the following elements

the spread of a new idea in society:

 

1 - the innovation itself

2 - economic conditions

3 - communication channels

4 - time

5 - religion

6 - social system

7 - purchasing power

 

  

• 1, 3, 4, 6

• 2, 4, 6, 7

•             1, 4, 6, 7     

• 1, 3, 5, 7

According to the Bass Diffusion Model the following variables can help us to understand the size of the population who will adopted innovation

1 - rate of gradual innovation/adaptation

2 - rate refuse of adaptation

3 - rate of spontaneous innovation/adaptation

4 - rate of imitation of adaptation

• 4, 5  

•   1, 2 

• 2,4  

•    1,4

On January 9, 2007 Apple company launched its first iPhone to market, at the same year Michael studied at University of Texas School of medicine. Some of his groupmates Anna and Matt after a few from announcement immediately bought the new iPhone, Fiona and Alice waited several months, they got feedback from Anna and Matt and only then bought the new iPhone. However, his close friend Antony just bought the new iPhone only in June 2012.

According to the diffusion curve Anna and Matt belongs to _____ category:

• Innovators

• Early Adopters

• Early Majority

• Late Majority

• Laggards