THM MIDTERM EXAM

It refers to the service a company wishes to sell. Type your answer in CAPITAL LETTERS.

It refers to the location where the customer buys the collection of services. Type your answer in CAPITAL LETTERS.

It refers to the procedures, mechanisms, and flow of activities that occur when the customer and business interact with each other. Type your answer in CAPITAL LETTERS.

This concept focuses on society's well-being.

• selling concept

• societal-marketing concept

• product concept

• holistic concept

The main focus of this concept is to make money.

• selling concept

• societal-marketing concept

• product concept

• holistic concept

This concept can work on an assumption that consumers prefer a product that is inexpensive and widely available.

• selling concept

• societal-marketing concept

• production concept

• holistic concept

One of the key players in the Tourism and Hospitality industry that is composed of the provincial tourism organization that works together to create more attractive tourism products.

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One of the key players in the Tourism and Hospitality industry that is composed of tour operators, wholesalers, travel agents, etc.

Type your answer in CAPITAL LETTERS

It is a theory and business model that forms relationships between profitability, customer loyalty, employee satisfaction, and productivity.

Type your answer in CAPITAL LETTERS

One of the techniques in measuring service quality that compares customer perceptions of quality against customer expectations.

Type your answer in CAPITAL LETTERS