THM MIDTERM EXAM
Authored by Eureka Asaula-Canon
Specialty
University
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45 questions
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1.
FILL IN THE BLANK QUESTION
45 sec • 1 pt
It refers to the service a company wishes to sell. Type your answer in CAPITAL LETTERS.
2.
FILL IN THE BLANK QUESTION
45 sec • 1 pt
It refers to the location where the customer buys the collection of services. Type your answer in CAPITAL LETTERS.
3.
FILL IN THE BLANK QUESTION
45 sec • 1 pt
It refers to the procedures, mechanisms, and flow of activities that occur when the customer and business interact with each other. Type your answer in CAPITAL LETTERS.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This concept focuses on society's well-being.
selling concept
societal-marketing concept
product concept
holistic concept
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The main focus of this concept is to make money.
selling concept
societal-marketing concept
product concept
holistic concept
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This concept can work on an assumption that consumers prefer a product that is inexpensive and widely available.
selling concept
societal-marketing concept
production concept
holistic concept
7.
FILL IN THE BLANK QUESTION
45 sec • 1 pt
One of the key players in the Tourism and Hospitality industry that is composed of the provincial tourism organization that works together to create more attractive tourism products.
Type your answer in CAPITAL LETTERS
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