The Greek philosopher who composed the famous book entitled Rhetoric in 350 B.C.E. was (a)  

• Plato
• Socrates
• Aristotle
• Homer

This form of rhetoric emphasizes the importance of the issue to our current world. It is about the timing of the topic.

• kairos

• ethos

• pathos

This form of rhetoric uses an expert or a celebrity

• kairos

• pathos

• ethos

This form of rhetoric uses an emotional appeal.

• kairos

• ethos

• pathos

"They've worked against everything we've worked so hard to build, and they don't care who gets hurt in the process. Make no mistake, they're the enemy, and they won't stop until we're all destroyed."

• kairos

• ethos

• pathos

Answer explanation

The main appeal used here is emotion or pathos. Notice the use of emotional, loaded language.

"Ladies and gentlemen of the jury: this case has great repercussions for medical malpractice cases currently being tried and those to come. By acting on this now and handing down a verdict of guilty, you will make your mark on the law for years to come."

• kairos

• ethos

• pathos

Answer explanation

This statement focuses on the immediacy and the necessity of doing something about this issue now. It positions itself as a current and important argument. Therefore, it is kairos.

"You know me - I've taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers - so you know I can run your preschool."

• kairos

• ethos

• pathos

Answer explanation

Here, the writer discusses their credentials, experience, and connection to the reader. The appeal being used here is ethos.

Which is the most dominant appeal is most clearly used here?

• ethos

• pathos

• kairos

Answer explanation

Look at that sweet puppy! Clearly, this tugs at the heartstrings, so it uses pathos!

What is the dominant appeal is used here?

• ethos

• pathos

• kairos

Answer explanation

Does George Clooney know anything about coffee? Who knows! He's famous, so Nespresso is using his ethos to sell their product.

What is the dominant appeal is used here?

• ethos

• pathos

• kairos

Answer explanation

By appealing to a limited time, this ad uses kairos, which is all about timing.