5th 6-weeks CBA Review

Promotion that focuses on a company rather than its products is called __.

• electronic promotion

• institutional promotion

• company advertising

• industry promotion

__ uses logic to change a belief or get people to take a certain action.

• Arguing

• Discussing

• Rationalizing

• Persuasion

The coordination of marketing communications to achieve a specific goal is called a __.

• marketing plan

• business plan

• promotional campaign

• sales report

The __ is part of an advertisement that is designed to grab attention so viewers will read the rest of the ad.

• headline

• copy

• graphics

• signature

__ are created to track and evaluate promotion activities.

• Laws

• Metrics

• Budgets

• Credit card

A __ is a picture, design, or graphic image that represents a brand.

• brand name

• logo

• tagline

• hook

__ selling is direct contact with a prospective customer with the objective of selling a good or service.

• Individual

• Presonal

• Product

• Customer

__ is the way in which a business provides services before, during, and after a purchase.

• A warranty

• Product support

• Selling

• Customer service

The process of making contact with people who are not expecting a sales contact are called a(n) __.

• approach

• unexpected call

• cold call

• substitution

An office that is set up for the purpose of receiving and making customers calls for an organization is called a __.

• call center

• phone area

• service center

• branch office