A level Chap 19- Product

Below are the major factors that determine if a product would sell profitably except

• right product

• effective promotion

• massive place

• reasonable price

The image shows which stage does it belong in the product life cycle.

Define the term 'product life cycle'.

The act of company trying to create a distinct place in consumer's mind is called _____

Identify one unique selling point (USP) possible to be established for this product in your opinion.

Which of the following below most likely to happen at introduction stage of the product life cycle ?

• sales growing at peak

• high marketing costs

• make decent amount of sales

• customer fully aware of existing products

Boston Matrix analysis identify product portfolio by comparing the market share and ____

This product is not performing well and may need to be replaced with new product. Which of the following Boston Matrix product portfolio represent this statement?

• Dog

• Cash cow

• Question Mark

• Star

This product is well establish product in a mature market. Which of the following Boston Matrix product portfolio represent this statement?

• Star

• Dog

• Cash cow

• Milking

Describe the tangible and intangible attributes of this product