A level Chap 19- Product

Below are the major factors that determine if a product would sell profitably except

• right product

• effective promotion

• massive place

• reasonable price

The image shows which stage does it belong in the product life cycle.

Define the term 'product life cycle'.

The act of company trying to create a distinct place in consumer's mind is called _____

Identify one unique selling point (USP) of KFC in your opinion.

Which of the following below most likely to happen at introduction stage of the product life cycle ?

• sales growing at peak

• high marketing costs

• make decent amount of sales

• customer fully aware of existing products

Boston Matrix analysis identify product portfolio by comparing the market share and ____

This product is not performing well and may need to be replaced with new product. Which of the following Boston Matrix product portfolio represent this statement?

• Dog

• Cash cow

• Question Mark

• Star

This product is well establish product in a mature market. Which of the following Boston Matrix product portfolio represent this statement?

• Star

• Dog

• Cash cow

• Milking

Describe the tangible and intangible attributes of this scented candle.