QUIZEE

Marketing refers to?

• sale of product

• goods and services are exchanged to each other

• goods distribution

• all of these

Innovation in marketing means

• Compensation

• Inspiration

• Additional perquisites

• Implementing new ideas or new methods

Direct Marketing is necessary for

• Having a focussed approach to marketing

• Boosting sales

• Better customer contacts

• All of the above

What does a brand name or mark become when it is legally registered?

• trademark

• licensed brand

• trade name

• private brand

Brands add value to both customers and the firm by

• Facilitating purchase

• Establish loyalty

• Both (a) and (b)

• None of these

Trade mark is a __

• Name

• Registered brand

• Symbol

• Design

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

Marketing that utilizes Internet and online based technologies is known as ...

• Relationship Marketing

• Traditional Marketing

• Digital Marketing

• Cause Marketing

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

• price

• promotion

• strategy

• place

The act of buying of the same brand over and over again is known as ...

• prospective buyer

• advertising campaign

• company image

• buying habit