SEM I Section 4

Which of the following products is a sporting event:

• Yankee Stadium

• Premiere of a Broadway play

• ESPN The Magazine

• Ocean kayaking in Alaska

A baseball game broadcast on the radio is an example of

• a non-sport event.

• owned-goods service.

• sport media.

• a sporting good.

Tatiana takes her lucky tennis racket to be restrung. Which of the following products is she consuming:

• Licensed merchandise

• Rented-goods service

• Owned-goods service

• Venue

The most basic distinction between goods and services states that goods are __________ products.

• intangible

• inconsistent

• branded

• tangible

Your band is having a concert to raise money for charity. You have 15 tickets left and must sell them before the performance on Thursday night. This is an example of a(n) __________ product.

• perishable

• imperishable

• consistent

• tangible

Since attendance is usually low after school starts, a water park offers a 25% discount on admissions during the first two weeks of September. This is an example of

• smoothing.

• separability.

• consistency.

• branding.

The overall impression consumers get from a product’s unique name, design, or symbol is the product’s

• brand.

• quality.

• performance.

• reliability.

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand

• loyalty.

• quality.

• awareness.

• image.

Since a team’s performances are inconsistent from game to game, sport marketers might try to attract consumers by

• discontinuing group discounts.

• changing venues.

• lowering ticket prices.

• raising ticket prices.

The Keebler Elves, Ronald McDonald, and Mr. Peanut are examples of

• trade characters.

• product brands.

• trade names.

• private brands.