MEDIA

It is the act or a process of using words, sounds, signs, behavior to express your exchange information, ideas, thoughts, and feelings to someone else.

The exchange of information and the expression of feeling that can result in understanding.

The process of verbally transmitting information and ideas from one individual or group to another. can be either formal or informal.

Sending of messages, orders or instructions in writing through letters, circulars, manuals, reports, telegrams, office memos, bulletins, etc.

This model is relatively straight forward and tells you that communication originates from someone and their message flows through a channel, either through sound waves or light waves, and that someone on the other end receives the message with corresponding effect.

This model incorporates the concept of noise that refers to anything that interferes with the message. It is more mechanical look at communication.

This is an alternative way of looking at how communication works. Ritual or expressive communication depends on shared understandings and emotions.

depends on shared understandings and emotions.

This model explains that communication involves audiences as “spectators rather than participants or information receivers (McQuail 2005).” Attention is important because it is a measure of how successful the communication has transpired.

In this model, you come to understand communication as an open process, which means that messages sent and received are open to various interpretations base on context and the culture of the receiver. In other words, there might be various meaning to a single statement that is communicated.