Consumer behavior_1

In terms of consumption decisions, middle class consumers prefer to ________

• analyze the market and select the best at the lowest prices

• buy at a market that sells at a whole sale rates

• buy what is popular

• buy only the brands which sell at affordable prices

_____________ are transmitted through three basic organizations: the family, religious organisations, and educational institutions; and in today’s society, educational institutions are playing an increasingly greater role in this regard

• cultural values

• marketing information systems

• market share estimates

• consumer feedback

_________________ refers to the buying behavior of final consumers

• consumer market buying

• target market buying

• business buying behavior

• None of the above

In large nations, the population is bound to lose a lot of its homogeneity, and thus_________________ arise.

• subcultures

• cultures

• multilingual needs

• product adaptation requirements

____________ is individuals and households who buy goods and services for personal consumption.

• market segment

• consumer market

• ethnographic market

• target market

Any individual who purchases goods and services from the market for his/her end-use is called a______________

• subcultures

• cultures

• product adaptation requirements

• multilingual needs

The cultural shift toward _____________ has resulted in more demand for casual clothing and simpler home furnishings.

• conservative political causes

• liberal political causes

• downsizing

• informality

_______ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.

• consumer interest

• consumer behavior

• consumer attitude

• consumer perception

According to the stimulus-response model of buyer behaviour, the place where consumers process marketing stimuli prior to making purchase decision is called the

• consumer’s thoughts-emotions network

• consumer’s cognitive schema

• consumer’s black box

• consumer’s value chain

Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets

• marketing concepts

• brand images

• sales strategies

• cultural values