ILLUSTRATION

The primary function of visual communication is to attract

attention and to provide additional ___.

• information

• layout

• visual

• communication

Illustrations do all of this, EXCEPT..

• create the idea

• explain

• instruct

• entertain

Illustrations take the form of charts when the communicator

wants to convey complicated __________.

Magazines and newspaper use visuals in the form of ___ to explain important ideas and events.

Illustrations are an effective medium for providing usage ___ for consumer products.

• idea

• message

• instructions

• visual

Cartoons can be effectively used to provide comic relief in long-running ___.

Artists specializing in illustrations can develop several ______ and moods.

The mood created by an illustrations may be delicate, bold, light or ___.

• weak

• heavy

• light

• strong

Visuals give us an idea about the period in which they were made.

• TRUE

• FALSE

Commercial art is a common name for illustrations.

• TRUE

• FALSE