E-Commerc (online market research)

When a firm aims to underprice competitors and win market share, it is using a(n) ________ strategy that requires relatively less marketing skills as compared to other strategies.

• product differentiation

• overall cost leadership

• focus

Which of the following will not correct in case of a market offering?

• It is positioned in the minds of the intended buyers.

• It needs to be providing some central benefit to the Consumer.

• Target market is not important for market offering.

Which of the following is/are included in consumer survey?

• Advertising medium

• Survey of wants and desires of consumers

• Total cost

A theory states that no matter how efficiently goods/services are produced if they cannot be delivered to the customer in the quickest possible time, it is vain. What is this theory called?

• Quickest the best

• Instant service

• Timely effort

Modern marketing is only based on ______

• Customers Satisfaction

• Market Research

• Consumer Buying Behaviour