The Social Feud

How many active users are on YouTube?

• 1.1 billion

• 2.5 million

• 2.0 billion

• 2.5 billion

How much was TikTok expected to make in ad revenue in 2022?

• $20 billion

• $40 billion

• $10 billion

• $15 billion

What percentage of marketers already use or plan to use AI in their social media marketing?

• 55%

• 89%

• 32%

• 50%

In a recent study, what TYPE of content did users say they found more influential?

• User Generated Content

• Influencer Content

• AI Generated Content

• Branded Content

What percentage of users find UGC more influential than branded content?

• 85%

• 96%

• 55%

• 32%

Which of the below is an implication Influence Rate Transparency will have on brands?

• Shorter-term partnerships

• Rising influencer rates

• More accurate baseline rates

• Lower budgets required

Why has there been a resurgence in the popularity of long-term video?

• Everyone is a KPOP stan

• Gen z have few interests

• We're in a fan culture era

• People are not passionate

What's the appropriate video aspect ratios for posting on TikTok and Reels?

• 16:9

• 1:1

• 9:16

• 4:5

What's the name of the new social media platform that some are considering to be a potential new TikTok?

• Dupe-Dupe

• TicTac

• Snappy

• Lemon8

How many minutes does the average user spend on TikTok per day?

• 95

• 30

• 60

• 72