Persuasive Techniques

Which persuasive technique matches this definition? Words with strongly positive or negative connotations to stir people’s emotions. (a)  

• Loaded Language
• Testimonial
• Bandwagon
• Emotional Appeal

Which persuasive technique matches this definition? Persuading people to do or think something because “everyone else is doing it” or “everyone else thinks this.”

• Testimonial

• Bandwagon

• Emotional Appeal

• Loaded Language

Match the following

• To represent (something) as being larger, greater, better, or worse than it really is.

• Testimonial

• A statement by a person in support of a particular truth, fact, or claim; recommendation.

• Exaggeration

• A method of persuasion that's designed to create an emotional response.

• Emotional Appeal

​ ​ (a)   is a persuasive technique where the writer creates a sympathetic response by preying upon the audience’s fears.

• Scare Tactics
• Stereotype
• Statistics

A widely held but oversimplified image or idea is called ​ (a)  

• stereotype
• transfer
• appeal to values/ethics
• plain folks

Match the following

• Attempting to identify with the customer by saying we understand your everyday problems.

• Plain Folks

• Connects to a positive image or abstract idea, example: freedom.

• Appeal to Ethics

• Trying to connect with a persons values.

• Transfer