Consumer Buying Behaviour (BA1112F)

A person's buying decisions are influenced by personal characteristics such as gender, age, subculture, personality, and self-concept.

• TRUE

• FALSE

Demographic characteristics are strongly related to consumer behavior in the marketplace.

• TRUE

• FALSE

While marketing managers would like to think they play a role, only consumers can reduce their cognitive dissonance.

• TRUE

• FALSE

If consumer behaviour is not well understood, a marketer will have difficulty creating an appropriate marketing mix because of the associated uncertainty.

• TRUE

• FALSE

A stimulus is a unit input from either external or internal source that can affect sight, smell, taste, touch, or hearing.

• TRUE

• FALSE

In high involvement buying situations, consumers learn in an almost random fashion, by buying product first and then evaluating them.

• TRUE

• FALSE

Learning is the process that creates changes in behaviour, immediate or expected, through experiences only.

• TRUE

• FALSE

Evoked set is a group of brands, resulting from an information search, from which buyers can choose.

• TRUE

• FALSE

Information search is the first step in the consumer decision making process.

• TRUE

• FALSE

A person's buying choices are further influenced by four major psychological factors: motivation, perception, learning, and beliefs and attitudes.

• TRUE

• FALSE