ADVANCED COMM THEORY T1

Which of the following best defines a theory?

• A collection of facts

• An educated guess

• A systematic explanation for observed phenomena

• A personal opinion

Which communication model was developed by Harold Laswell?

• Two-step model

• Hypodermic needle model

• Transactional model

• SMCR model

What does the acronym SMCR stand for in the Laswell communication model?

• Sender, Message, Channel, Receiver

• Source, Medium, Communication, Receiver

• Sender, Media, Content, Receiver

• Signal, Medium, Communication, Recipient

In the Shannon-Weaver communication model, what does the channel refer to? a

• The message being transmitted

• The sender of the message

• The method of transmitting the message

• The recipient of the message

According to the two-step model of communication, which of the following plays a key role in influencing people's opinions?

• Mass media

• Personal opinion leaders

• Social Media

• Advertising

Which of the following is not a criticism of the hypodermic needle model? a

• It assumes passive audiences

• It assumes uniform audience responses

• It overemphasizes the power of media

• It cannot explain the impact of interpersonal communication

According to the hypodermic needle model, what is the main effect of media messages on audiences?

• Persuasion

• Attitude change

• Behavioral change

• Passive acceptance

What is a Grand Theories?

• These are theories that focus on specific, narrow aspects of a phenomenon

• These are theories that are more specific and focused than grand theories, but less specific than micro-level theories.

• These are broad, overarching theories that attempt to explain a wide range of phenomena.

• None of the above

Everyday Theory can be define as _______________

• The most common understanding of ‘theory’, covering general explanatory concepts and models that apply to a variety of empirical instances

• The common practice of communication – our interaction with media institutions and with each other as citizens, consumers, and sources of information in our own right.

• The legacy of Arts and Humanities, relying on textual, historical, and other qualitative approaches to account for human interpretations and social uses of different media and communicative practices.

• All of the above

What is the main difference between the hypodermic needle model and the two-step model of communication

• The hypodermic needle model assumes passive audiences, while the two-step model assumes active audiences

• The hypodermic needle model emphasizes the power of media, while the two-step model emphasizes the role of personal opinion leaders

• The hypodermic needle model explains the impact of interpersonal communication, while the two-step model does not

• The hypodermic needle model and the two-step model are essentially the same