Its a transaction an exchange intented to satisfy human needs and wants
Midterm Exam - TMPE 2
University
•23 Qs
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Midterm Exam - TMPE 2
Quiz
•
Instructional Technology
•
University
•
Medium
John Tan
Used 1+ times
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23 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Bartering
Servicing
Producing
Marketing
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The following are the 3 elements in the marketing process except
Marketers
Consumer Market
Being Marketed
Target Market
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
Needs
Wants
Marketing
Targeting
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A state of felt deprivation of some basic satisfaction
Need
Wants
Demands
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Desires for specific satisfiers of the deep needs.
Need
Wants
Demands
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
This are wants backed by ability to buy and willingness to buy.
Need
Wants
Demands
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
This refers to physical object
Product
Services
Raw
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