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Midterm Exam - TMPE 2

Authored by John Tan

Instructional Technology

University

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Midterm Exam - TMPE 2
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23 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Its a transaction an exchange intented to satisfy human needs and wants

Bartering

Servicing

Producing

Marketing

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The following are the 3 elements in the marketing process except

Marketers

Consumer Market

Being Marketed

Target Market

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

Needs

Wants

Marketing

Targeting

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A state of felt deprivation of some basic satisfaction

Need

Wants

Demands

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Desires for specific satisfiers of the deep needs.

Need

Wants

Demands

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

This are wants backed by ability to buy and willingness to buy.

Need

Wants

Demands

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

This refers to physical object

Product

Services

Raw

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