「品牌」的由來

How does the brand come about?

• 區分社會地位To distinguish social status

• 分批表示年份 In order to distinguish the years

• 辨別所屬財產Identify the property

• 區分動物種類 Distinguish between animal species

品牌聯名「不」是為了？ What is not the purpose of brand co-branding?

• 提升知名度 raise the popularity

• 開發新領域顧客 Develop customers in new areas

• 省錢 save money

• 客戶交換 customer exchange

成功的「品牌定位」需取決於？ What factors does successful brand positioning depend on?

• 市場定位+自己定位 Market positioning + own positioning

• 精神定位+產品定位 Spiritual positioning + product positioning

• 資產定位+組織定位 Asset positioning + organizational positioning

• 產品定位+市場定位 Product positioning + market positioning

品牌中不需要包含什麼？ What doesn’t need to be included in the brand？

• 品牌個性 brand personality

• 品牌任性 Brand willfulness

• 品牌名稱 brand name

• 品牌形象 brand impression

其實我們逛街時，通常在短短的時間之內，就會知道我們會不會購買該品牌，這是美國著名的什麼定律呢？

When we go shopping, we usually know within a short period of time whether we will buy the brand. What is this famous American law?

• 3秒定律 3 second rule

• 5秒定律 5 second rule

• 7秒定律 7second rule

• 9秒定律 9second rule

是什麼顏色代表著「值得信賴，安全，可靠」，經常被科技業所使用？

What color represents "trustworthy, safe, reliable" and is often used by the technology industry?

• 藍色 blue

• 綠色 green

• 黃色 yellow

• 紅色 red

設計師與行銷人員溝通概念時，所使用的東西叫做？

When designers and marketers communicate brand concepts, what is the most commonly used communication tool?

• 感覺板 feel board

• 抽象板 abstract board

• 意象板 image board

• 意願板 wish board

在一個公司，或是品牌當中，該是由誰來訂定「品牌核心理念」的工作？

In a company or brand, who is responsible for formulating the "core brand concept"?

• 老闆自己 boss

• 全體員工給予意見 All employees

• 管理階層 management executive

• 算命 Find a fortune teller

無論是製作DM，或是看板廣告，要有效的增加成交率，就是加上CTA。請問CTA是什麼？

Whether you are creating a DM or a billboard advertisement, the only way to effectively increase the transaction rate is to add a CTA. What is a CTA?

• 精神口號 Spiritual slogan

• 品牌名稱 brand name

• 產品價格 price of product

• 行動呼籲 call to action

我們在逛百貨的時候，一般來說，什麼樣的位置上架費用會最高？

When we go shopping in a department store, generally speaking, where is the most expensive position to put on the shelves?

• 頭頂高度 On the highest rack

• 眼睛高度 Display rack at eye level

• 腰部高度 Waist height display rack

• 腳趾高度 The lowest display stand