Market Leader Intermediate Unit 1-2-3

something that is well worth the money spent on it

• value for money

• sophisticated

• timeless

• stylish

the title given to a product by the company that makes it

• market challenger

• brand name

• brand awareness

• product range

how familiar people are with a brand (or its logo and slogan)

• brand stretching

• product launch

• brand awareness

• market leader

the percentage of sales a company has

• market leader

• market share

• market segment

• market challenger

the set of products made by a company

• product placement

• product range

• product lifecycle

• product endorsement

information about what consumers want or need

• brand awareness

• product launch

• market research

• product range

something that makes your life easy and pleasant

• queue

• safety

• speed

• comfort

the feeling of tiredness and confusion that people experience after making a long journey by plane to a place where the time is different from the place they left

• leg room

• jet lag

• baggage trolley

• overbooking of seats

a line of people, usually standing or in cars, waiting for something

• cancellation

• cabin

• queue

• delayed luggage

Choose the same meaning: one way

• freeway

• line

• round trip

• single