ITE2513 - CHAPTER 1

Identify the best description of e-commerce.

• The use of network, web, mobile apps and browsers running on mobile devices to transact business.

• Digitally enabled commercial transactions between and among organizations and individuals.

• An information system running on internet infrastructure that provides access to billions of web pages.

• The digital enabling of transactions and processes within a firm, involving information systems under the control of the firm.

Find the unique feature of e-commerce technology that enables merchants to market and sell goods and services to consumers via marketing messages that can integrate video, audio, and text.

• Ubiquity

• Richness

• Social media

• Social technology

Select the feature of e-commerce technology that allows users to participate in the creation of online content.

• Ubiquity

• Richness

• Social media

• Social technology

The term _____________ commerce refers to a condition when devices such as table computers and smartphones can be used to conduct commercial transaction.

• local

• social

• mobile

• business

Noor Aisyah wants to advertise and sell her old car, Perodua Myvi through the platform of mudah.my. The sales will be used as a down payment for new car. She was looking for a new prospect or buyer who wanted to buy her car. Choose the best type of e-commerce that represents the situation.

• Local e-commerce

• Business-to-business

• Business-to-consumer

• Consumer-to-consumer

Maizatul wants to buy a cake. The seller mentioned that she can make online purchases at any point of time and pick them up during the opening hours of the stores. This method provides the customers a greater convenience of having the products delivered rather than visiting the store physically. Choose the correct e-commerce type that refer to the situation.

• Local e-commerce

• Business-to-business

• Business-to-consumer

• Consumer-to-consumer

All the following use an advertising revenue model except __________.

• Yahoo

• Google

• Walmart

• Facebook

eBay is an online shopping site that is best known for its auctions and consumer to consumer sales. It is also popular for online merchants to use as a sales channel. User will be charged based on two main types of selling fees: an insertion fee when customer create a listing, and a final value fee when customer item sells. Choose the correct revenue model for eBay.

• Affiliate

• Advertising

• Subscription

• Transaction fee

Amazon Associates website is programmed to help content creators, publishers and bloggers monetize their traffic. With millions of products and programs available on Amazon, associates use easy link-building tools to direct their audience to their recommendations and earn from qualifying purchases and programs. Discover the correct revenue model for Amazon Associates website.

• Affiliate

• Advertising

• Subscription

• Transaction fee

Identify the advantage of e-commerce.

• Collaboration

• Entertainment

• Donations and funding

• Product and price comparison