Principles of Marketing

Principles of Marketing

University

20 Qs

quiz-placeholder

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Principles of Marketing

Principles of Marketing

Assessment

Quiz

Arts

University

Hard

Created by

Josephine Shiny . J

Used 76+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  ----- is the first stage in the  life of product.

  

Growth

  Introduction

   Maturity

Decline

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

------- stage ,keen competition increases.

Growth

Introduction

Maturity

Decline

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

    In  the  ------- stage the sales are at the peak and further increase is not possible.

Growth

Introduction

Saturation

Decline

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Concept testing  is different from  ------

          

Concept testing 

Test Marketing

Business  Analysis

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

----- is the final stage of product planning.

Concept testing 

Test Marketing

Commercialization

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

------ is the first step for an entire marketing programme.

Product plan

Concept testing

Test Marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

------ is used to sub-divide the market.

Market segmentation

Product differentiation

Existing product

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