Principles of Marketing
Authored by Josephine Shiny . J
Arts
University
Used 80+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
----- is the first stage in the life of product.
Growth
Introduction
Maturity
Decline
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
------- stage ,keen competition increases.
Growth
Introduction
Maturity
Decline
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the ------- stage the sales are at the peak and further increase is not possible.
Growth
Introduction
Saturation
Decline
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Concept testing is different from ------
Concept testing
Test Marketing
Business Analysis
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
----- is the final stage of product planning.
Concept testing
Test Marketing
Commercialization
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
------ is the first step for an entire marketing programme.
Product plan
Concept testing
Test Marketing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
------ is used to sub-divide the market.
Market segmentation
Product differentiation
Existing product
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