Principles of Marketing

  ----- is the first stage in the  life of product.

  

• Growth

•   Introduction

•    Maturity

• Decline

------- stage ,keen competition increases.

• Growth

• Introduction

• Maturity

• Decline

    In  the  ------- stage the sales are at the peak and further increase is not possible.

• Growth

• Introduction

• Saturation

• Decline

Concept testing  is different from  ------

          

• Concept testing 

• Test Marketing

• Business  Analysis

----- is the final stage of product planning.

• Concept testing 

• Test Marketing

• Commercialization

------ is the first step for an entire marketing programme.

• Product plan

• Concept testing

• Test Marketing

------ is used to sub-divide the market.

• Market segmentation

• Product differentiation

• Existing product

----- and ----- concepts help us to understand the relationship among a company different products

• Product line and product mix

• Product plan and product mix

• Product line and product plan

------ is a group of products.

• product line

• Product mix

• Product plan

A producer announced that on purchase of a particular product another product will be provided at less rate is

• Discount

• Quantity gift

• Cheap bargain

• Promotion mix