Product Unit Test Review

The physical wrapping or container for a product is known as __.

• brand

• all three of these

• label

• package

The purpose of the package is to __ the product.

• contain

• all of these are purposes of the package

• sell

• protect

• identify

__ is when companies have multiple shelf facings so a large section of the shelf-space is of their brand. An example is the soup category where Campbell's is red, Progresso is blue, and Healthy Choice is green.

• Rotating the merchandise

• Color Blocking

• Facing the Labels

A brand mark that is given human form or characteristics, such as Pillsbury Doughboy or Tony the Tiger is known as a __.

• trademark

• brand

• trade name

• trade character

The company or division of a company, such as Kellogg's, Mars, or Lincoln is identified with/by a __.

• trade character

• brand name

• trade mark

• trade name

The word, group of words, letters or numbers of a brand that can be spoken is known as the __.

• brand name

• brand mark

• trade character

• trade name

Peach, Half-n-Half, or Mango Madness are flavors that are part of the Snapple __.

• trade name

• trade character

• trade mark

• brand

The Gatorade lightning bolt, the Target red and white target, or the lettering for Rice Krispies are examples of a __.

• trade character

• trademark

• trade name

• brand mark

An information tag, wrapper, or seal is also known as __.

• label

• brand

• package

• product

The Detroit Red Wings let me use their trademarked "Winged Wheel" to use on products. This is called __.

• co-branding

• brand extension

• brand marketing

• brand licensing