"Why Are Your Sneakers So Bright?"

Consider these lines: “For shoe companies, it’s a $73 billion question. That’s how much money the global sneaker market raked in last year.” What is the meaning of the phrase rake in?

• to donate large sums of money

• to struggle to collect enough money

• to earn a large amount of money

• to lose money unexpectedly

Which is the central idea of the article?

• The meanings assigned to colors can vary

  from culture to culture and from place to place.

• Colors can influence how we feel and

  behave, as well as what we purchase.

• There is a whole field of study dedicated

  to color and how it makes us feel called

  color psychology.

• Blue light can help people calm down after an upsetting event.

All are ways the author develops the central idea of the article EXCEPT which?

• She gives specific examples to illustrate color psychology in action.

• She shares an anecdote—a short and

  amusing story—related to sneakers.

• She provides information from an expert

  on the topic of color psychology.

• She provides examples of studies that show how color affects us.

Consider this claim: Companies select particular hues for their products in order to create certain feelings. Which line from the article best supports this claim?

• "Have you ever wondered why bright bright, bold sneakers are so popular?

• "Throughout history, cultures have assigned meanings to colors."

• "Red, the color blood, has long been linked to dominance.”

• "One of Nike's most famous color, the neon-green Volt, is meant to evoke speed; green lights mean 'go,' after all."