Sports Marketing Final Exam Review

What term refers to the growing division of the marketing field that focuses on the business of sports and entertainment and the use of sports and entertainment as a marketing tool?

• evaluating marketing

• industrial marketing

• sports and entertainment marketing

• goods marketing

The sports and entertainment industry is made up of different sectors. Which sector includes the players, teams, and leagues for professional sports competitions, such as the National Basketball Association (NBA) or the National Football League (NFL)?

• Sports facilities

• Grassroots and community sports

• Amateur sports

• Professional sports

Which sector of the sports industry includes all school athletic, recreational, and intramural programs and their governing bodies, such as the National Collegiate Athletic Association (NCAA), and the National Federation of State High School Associations?

• Professional sports

• Sporting goods

• College, university and high school sports

• Sports facilities

Which sector of the sports industry includes the manufacturing, supplying, wholesaling, and retailing of equipment and gear to athletes, such as Nike, Dick's Sporting Goods and Bass Pro Shop?

• Professional sports

• Sporting Goods

• College, University and High School Sports

• Amateur Sports

Which sector of the sports industry includes participation and spectator facilities and training centers, such as Mercedes Benz Stadium, AT&T Stadium, Sanford Stadium and Bridgestone Arena.

• Professional sports

• Sports facilities

• Sporting Goods

• Amateur Sports

What are the four different types of market segmentation?

• demographic, behavioral, psychographic and geographic

• economics, sharing, returns and investment

• exchange, value, variables and personality

• production, percentage, finance and customer service

What type of market segmentation is known as the most common type of market segmentation used by businesses of all sizes? It involves dividing a target market according to different variables such as age, gender, family size, income, and occupation.

• geographic segmentation

• psychographic segmentation

• behavioral segmentation

• demographic segmentation

What type of market segmentation involves diving a market according to different characteristics such as their values, interests, hobbies, likes and dislikes and lifestyles?

• geographic segmentation

• psychographic segmentation

• behavioral segmentation

• demographic segmentation

What type of market segmentation involves dividing a market according to different characteristics such as the geographic location where they live?

• geographic segmentation

• psychographic segmentation

• behavioral segmentation

• demographic segmentation

TaylorMade Golf increased marketing campaigns in April to promote the Masters golf tournament. TaylorMade Golf sent direct mail flyers to homes of customers who live within 50 miles of any of their supplier locations. What type of market segmentation is dividing a market based on the geographic location of consumers' homes?

• demographic segmentation

• psychographic segmentation

• geographic segmentation

• behavioral segmentation