Health Promotion

Do health promotion campaigns and strategies promote health and prevent ill-health for service users?

• yes

• no

Select the strengths of health promotion campaigns:

• raise awareness of health issues

• result in positive behaviour changes

• reduce mortality rates

• people can simply ignore campaigns

The various approaches we look at within Health Promotion are...

Medical, Social, Educational...

Which other 2?

Which approach is also known as the 'preventative approach'? As it aims to prevent ill-health.

Select the correct aim of the Medical approach:

• To provide the necessary knowledge to inform and educate

• The focus is on changing society, not on changing the behaviour of individuals.

• To check the service user is free from medically defined disease, e.g. Cancer, CHD

Read the strengths...

Which approach do these strengths relate to?

1. Early detection of disease is cheaper than treatment.

2. Expert led by health professionals.

3. Results are easily measured, showing if approach is successful.

• educational

• fear arousal

• behaviour change

• medical

Who is the flu vaccine offered to? Select all correct answers...

• Diabetics

• Pregnant women

• Over 65

• Children aged 7-10

What changes happened when the Smoking Ban 2007 was introduced?

• Number of smokers increased by 3 million in 5 years

• Number of smokers fell by 2 million in 10 years

• Fewer people hospitalised with respiratory diseases

• More people hospitalised with lung infections

The 'Care in the Sun' campaign uses information to inform people and reduce the incidence of skin cancer. Which approach does this campaign use?

• Fear arousal

• Social

• Behaviour change

• Educational

Which approach are these weaknesses describing?

1. Assumes target group can read and

write.

2. People can ignore information

provided/not bother to read it.

3. Information alone insufficient to

change behaviour.

• Behaviour change

• Educational