Unit 9 Ticket Sales & Promotions

A sales approach that involves grouping together a select number of games, oftentimes at a discounted price.

• ticket package

• season tickets

• group tickets

Tickets purchased by fans when arriving at the game, event or show.

• premium seating

• walk up tickets

Consumers who attend games and events for promotional giveaways, team performance and social interaction.

• light user

• indirect user

• heavy user

Provides consumers with tickets to every home game for a particular sport or full access to an entire event for a set price    

• group tickets

• theme night package

• season tickets

A reserved block of tickets for a specific game or event.

• theme night tickets

• season tickets

• group tickets

Game or event tickets that feature additional benefits or values, such as in-seat service, additional seat comfort or VIP Parking

• premium seating

• theme night tickets

• walk up tickets

A marketing tool that examines the attendance levels of fans.

• demographics

• frequency escalator

• market research

A specific ticket package designed exclusively for a particular group, such as the local Rotary club or Boy Scouts

• walk up tickets

• group tickets

• theme night tickets

Occurs when a consumer downgrades or eliminates participation

• descending the escalator

• cancelling

• ascending the escalator

                              A consumer who is aware of the product or service, but does not directly participate by attending events, but rather consumes via another source (television, radio etc).

• heavy user

• light user

• indirect user