Section B Essay: Media Contexts Warm Up 2

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Other
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9th - 12th Grade
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18 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fans are helpful in marketing by
Having a strong emotional connection to brand
Knowing the brand lingo
Providing quick market research through social
All of the above
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of getting the film into the hands of the theatre chains, broadcasters, video stores, and video on demand (VoD) operators.
platform
production
marketing
distribution
3.
MATCH QUESTION
1 min • 1 pt
Match the following images to the correct marketing media choice:
digital media
outdoor
tv
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Select all the answers that apply to Brand Identity during film production.
Choosing famous actors
Elaborate set design.
Famous director
Interview on a talk show to promote the movie.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A teenage boy that likes viewing zombie horror movies is considered, which audience type.
niche
mainstream
mainstream and niche
none of the above.
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Select the film industry's marketing techniques used to engage audiences to purchase an online viewing site.
free trial
affordability
multiple platforms to view content
limit the number of family profiles
7.
MULTIPLE SELECT QUESTION
45 sec • 3 pts
Media convergence allows audiences to ......... Select all that apply
Read a book
Create memes of their animals.
View a film on Hulu.
Listen to music on Itunes.
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