Design Principles Review

Pick the correct term for...

"grouping related information together."

• White Space

• Hierarchy

• Contrast

• Proximity

Answer explanation

Proximity means grouping related items close to each other.

Look at version 2 of this business card design. Based on the principle of hierarchy, what does the designer believe is the most important information?

• The Name

• The Website

• The Phone Number

• The Email Address

Answer explanation

The designer made the name stand out in version 2 by increasing the text size and using different text colors.

Version 1 is on the left, and version 2 is on the right.

What design principle is applied to version 2?

• Hierarchy

• Alignment

• Proximity

• Contrast

Answer explanation

The designer grouped related information together. That is proximity!

They moved the titles closer to each other, the paragraphs closer to each other, the caption closer to the picture it describes, and the signature at the end of the letter away from the end of the paragraph.

Version 1 is on the left, and version 2 is on the right.

What design principle is applied to improve version 2?

• Contrast

• Alignment

• Hierarchy

• Typography

Answer explanation

The event title text size is increased to give it more visual weight and importance on the page.

Creating visual differences between elements to define hierarchy, establish relationships between elements, and guide the eye through a design is called...

• Proximity

• Contrast

• Alignment

• Typography

In many articles, the designer will use three different text sizes for the title, subheadings, and body (main article text). This is an example of what design principle?

• Contrast

• Proximity

• Alignment

• Hierarchy

This designer makes use of sharp angular shapes and organic curved shapes. This is an example of which design principle?

• Proximity

• Hierarchy

• Contrast

• Using white space