7 P's

direct marketing, advertisements, persuasive messages and communications, media coverage, social or celebrity influence, raising awareness

• Place

• Promotion

• Price

discounts and offers, value to the customer, payment terms, shipping costs, and competitor pricing.

• Place

• Promotion

• Price

packaging of products, business premises, facilities, online experience, reviews and recommendations

• Physical Evidence

• Promotion

• Processes

research and development, responding to customers, quality of service, handling complaints

• Physical Evidence

• People

• Processes

logistics, distribution, inventory, market segments, channels, location

• Place

• People

• Processes

marketing team, customer service team, culture, recruitment, training, management

• Place

• People

• Processes

specifics, improvements and innovations, branding, features, quality

• Physical Evidence

• Product

• Processes