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PMK MTCQ

Authored by Nguyễn Hoàng Vương

Computers

University

Used 5+ times

PMK MTCQ
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50 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The art and science of choosing target markets and building profitable relationships with

them is called ________.

A) marketing management

B) positioning

C) marketing mix

D) market offering

E) differentiation

A

B

C

D

E

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company should not always target all possible customers. Which kind of customer is

not the most valuable to a company, but, can over time, contribute to the firm's success?

A) butterflies

B) shooting stars

C) barnacles

D) true friends

E) strangers

A

B

C

D

E

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Many company and brand Web sites also serve as online brand communities, where

customers can congregate and exchange brand-related interests and information.

TRUE

FALSE

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Modern strategic planning ________.

A) exclusively consists of a company's short-term goals

B) is decentralized

C) does not involve cross-functional teams

D) does not take the overall mission of the company into consideration

E) is highly centralized

A

B

C

D

E

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Rob has been asked by his manager to identify a group of potential customers who would

respond in a similar way to a given set of marketing efforts. In this instance, Rob has been

asked to identify a ________.

A) new product

B) market segment

C) marketing intermediary

D) brand

E) product line

A

B

C

D

E

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Benchmarking refers to the process that turns marketing plans into marketing actions to

accomplish strategic marketing objectives.

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ markets buy goods and services for further processing.

A) Business

B) Reseller

C) Wholesale

D) Consumer

E) Retail

A

B

C

D

E

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