Marketing Chapter 4 Lesson 1

Informing potential customers that a product or service exists, and the result they should expect from using it is:

• promotion

• selling

• market planning

• customer service

Which word best completes the sentence: Promotion is _________________ to the other marketing functions.

• unconnected

• interrelated

• foundational

• inferior

The promotional mix includes advertising, personal selling, sales, promotion, public relations, and:

• customer service

• place

• direct marketing

• price

Which element of the promotional mix involves using different types of paid media to call attention to the products or services a business is trying to sell?

• public relations

• personal selling

• sales promotions

• advertising

Which element of the promotional mix is the process of persuading others through a direct, in-person presentation on the merits of a product, service, or idea, so that they might purchase it or buy in?

• public relations

• advertising

• sales promotions

• personal selling

Which element of the promotional mix is a limited-time offer and/or discount designed specifically to increase sales during the time it is offered, with the additional goal of attracting new customers and sales?

• sales promotions

• public relations

• personal selling

• direct marketing

Which element of the promotional mix is a strategic form of communication that helps build a relationship between a person or organization and the general community?

• sales promotions

• personal selling

• public relations

• direct marketing

Which element of the promotional mix is a form of promotion where a business communicates directly with their target customers, but not in-person?

• sales promotions

• personal selling

• public relations

• direct marketing

The sharing of information about a product, service, or brand to customers with the hopes of generating sales is:

• product promotion

• primary product promotion

• secondary product promotion

• institutional or company promotion

Complete the sentence.______________ product promotion intends to increase demand of an entire class of products or services.

• secondary

• primary

• institutional

• company