Marketing Chapter 4 Lesson 3

The number of unique people who view an advertisement is referred to as:

• reach

• broadcasting

• impact

• optimization

When a company pays for each time someone accesses their ad link, it is referred to as:

• CPM (cost per thousand)

• CPC (cost per click)

• CPL (cost per lead)

• CPA (cost per action)

Complete the sentence: ____________ marketing means promoting another company’s product, and earning a commission for sending traffic to that company, and/or earning a commission when the customer you refer to the company ends up buying something from them.

• Impression

• Lead

• Affiliate

• Conversion

What term refers to a company paying for every new potential client acquired by the company?

• CPM (cost per thousand)

• CPC (cost per click)

• CPL (cost per lead)

• CPI (cost per install)

What term is used to refer to the number of times an advertisement is displayed on users’ screens?

• Impression

• Lead

• Affiliate

• Conversion

What pricing term is used to refer to the number of impressions an ad makes?

• CPM (cost per thousand)

• CPC (cost per click)

• CPL (cost per lead)

• CPA (cost per action)

What term refers to a defined desired outcome from an ad?

• Impression

• Engagement

• Affiliate

• Conversion

What term refers to the total cost of a specific desired conversion?

• CAC (customer acquisition cost)

• CPI (cost per install)

• CPL (cost per lead)

• CPA (cost per action)

What term refers to a media program where advertisers pay for every downloaded app?

• ROI (return on investment)

• CPI (cost per install)

• KPIs (key performance indicators)

• CPA (cost per action)

What measures the gain or loss generated on an investment, compared to the amount of money invested?

• ROI (return on investment)

• CPL (cost per lead)

• KPIs (key performance indicators)

• CPM (cost per thousand)