PRINCIPLES MARKETING REVIEWER

It employs technique and methods to define ideal audiences, develop marketing strategies and sustain fulfilling relationship with customers.

• Marketing

• Principles

• Marketers

• Relationship Marketing

Who does marketing?

• Initiators

• Consumer

• Everyone that has market offering does marketing

• Company

It assumes that the consumers prefer products with the best quality, performances and features.

• Production Concept

• Product Concept

• Selling Concept

It amplifies an organizations cause, solicits donations and attract supporters.

• Cause Marketing

• Non-Profit Marketing

• Solicit Marketing

• Organization Marketing

Framework for analyzing the business environment and organization capabilities.

• Marketing Process

• Marketing Planning Process

• Markerting Overview

Efforts are concentrated on relatively small but profitable market.

• Concentrated

• Goal

• Focus

Refers to the government actions that affect business decisions.

• Government Accounting

• Political Factors

• Political and Legal Environment

• Legal Factors

Used in strategy formulation using the company strengths, weaknesses, opportunities and threats.

• TOWS ANALYSIS

• SWOT ANALYSIS

• 5C ANALYSIS

• PEST ANALYSIS

Road map for day to day activities.

• Production Concept

• Operational Planning

• Strategic Planning

• Tactical Planning

Long term plan by top management

• Strategic Planning

• Tactical Planning

• Operational Planning