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PRINCIPLES MARKETING REVIEWER

Authored by Shakira Elesterio

Business

11th Grade

Used 8+ times

PRINCIPLES MARKETING REVIEWER
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130 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It employs technique and methods to define ideal audiences, develop marketing strategies and sustain fulfilling relationship with customers.

Marketing

Principles

Marketers

Relationship Marketing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who does marketing?

Initiators

Consumer

Everyone that has market offering does marketing

Company

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It assumes that the consumers prefer products with the best quality, performances and features.

Production Concept

Product Concept

Selling Concept

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It amplifies an organizations cause, solicits donations and attract supporters.

Cause Marketing

Non-Profit Marketing

Solicit Marketing

Organization Marketing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Framework for analyzing the business environment and organization capabilities.

Marketing Process

Marketing Planning Process

Markerting Overview

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Efforts are concentrated on relatively small but profitable market.

Concentrated

Goal

Focus

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Refers to the government actions that affect business decisions.

Government Accounting

Political Factors

Political and Legal Environment

Legal Factors

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