Afsætningsøkonomi
Authored by Durita Djurhuus
Business
9th - 12th Grade
15 Questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Følgende forhold undersøges ved hjælp af et markedskort:
Produktets top of mind position
Produktets kvalitet
Kendskab til mærket
Produktets internationaliserings-grad
2.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
USP står for:
3.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
Hvad står PLC står for?
4.
OPEN ENDED QUESTION
1 min • 1 pt
Skriv eller navngiv 3 af faserne i PLC-forløbet
Evaluate responses using AI:
OFF
5.
FILL IN THE BLANK QUESTION
1 min • 1 pt
I værdikæde-analysen undersøger vi bl.a. ..........
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
I afsætningsfaget skelner vi imellem disse konkurrencemæssige positioner:
differentiering
markedsleder
brancheførerende
proaktive
defensive
reaktive
markedsleder
markedsudfordrer
markedsfølger
markedsnicher
7.
OPEN ENDED QUESTION
1 min • 1 pt
Nævn minimum 3 vækststrategier
Evaluate responses using AI:
OFF
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