Mantras & Mission Statements

What is a mission statement?

• A statement of organizational financial goals.

• The statement of an organization's purpose and how it will serve customers.

• A statement of personal life goals

Great company mantras are actionable and are about 5 syllables or less (Snow, 2012).

• True

• False

The best mantras inform a company’s everyday decisions, both behind the curtain and in front of the crowd (Snow, 2012).

• True

• False

An effective mission statement will explain the purpose

of the organization, its direction and the ends to

which it will function (Davis, Ruhe, Lee, & Rajadhyaksha, 2007).

• True

• False

It it recommended that startup companies compose a mission statement instead of a mantra (Stanford's Entrepreneurship Corner).

• True

• False