Principles_25.04.2023

Under TIME-industry we summarize telecommunication, internet technology, media and entertainment industries.

• True

• False

If a company adopts a blue ocean strategy, which of the following won´t the company do?

• Compete with other companies

• Create and capture new demand

• Make the competition irrelevant

• Make the value-cost trade off

Which elements are included in the BCG matrix?

• Cash Cows

• Question marks

• Opportunities

• Potential competitors

In a Product Life Cyle, the stage where there are steady sales and it becomes harder for marketers is called....?

• Introduction

• Growth

• Maturity

• Decline

For which step in the strategic management process are SWOT-Analysis and Porter`s Five Forces Model important instruments?

• Situation Analysis

• Evaluation and Control

• Strategy Formulation

• Strategy Implementation

What should an organization consider during situation analysis (step of strategic management process)?

• Customer requirements and customer needs

• Determining business unit´s basic strategy

• Reassessment of the firm‘s strengths and weaknesses

• Stakeholders and organisation´s environment

To which generic competitive strategy (Porter) does this definition refer?

 

Def.:  A strategy for competing on the basis of low per unit costs

• Focus Strategy

• Counter Strategy

• Differentiation Strategy

• Cost-Leadership Strategy

What is Apple´s brand strategy?  

• Umbrella Strategy

• Product Group Brand Strategy

• Individual Brand Strategy

• Multiple Brand Strategy