SEM Ch 7 Branding
Authored by Rachael Baudendistel
Other
9th - 12th Grade
Used 12+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is A ___ is a name, symbol, or word or words, or design that identifies an organization and its products.
co-brand
trademark
brand
copyright
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The legal name of a company
brand name
trade name
brand equity
licensing
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Click the THREE steps in establishing brand equity
develop
link
help
write
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
____ is an agreement that gives a company the right to use another’s brand name, patent, or other intellectual property for a royalty or fee.
licensing
licenor
branding
sponsoring
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One example of a premium sponsor is...
entitlements
signage
exclusivity
trade name
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When a(n) athlete /celebrity is contracted to make appearances to promote a specific product/ service
licensing
sponsorship
endorsement
branding
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Promotional vehicles that financially support sporting events
endorsement
license
brand
sponsorship
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