Market segmentation.

Market Segmentation

• the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups

• segmenting markets by region of a country or the world, market size, market density, or climate

• having certain characteristics in common, such as age, race, or gender

• social class, lifestyle, personality

Behavioral

• social class, lifestyle, personality

• having certain characteristics in common, such as age, race, or gender

• segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses concerning a product.

• the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups

Geographic segmentation

• False

• segmenting markets by region of a country or the world, market size, market density, or climate

• social class, lifestyle, personality

• the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups

Psychographic segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics.

• false

• true

Demographic

• social class, lifestyle, personality

• having certain characteristics in common, such as age, race, or gender

• segmenting markets by region of a country or the world, market size, market density, or climate

• true

Psychographic

• segmenting markets by region of a country or the world, market size, market density, or climate

• having certain characteristics in common, such as age, race, or gender

• True

• social class, lifestyle, personality

Geographic segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation.

• False

• True

Demographic segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses

• false

• true