Entrepreneurship Quiz Review - Unit 5

Margo is creating a marketing strategy for her line of children’s books.

She has already created five stories she knows the local schools are interested in potentially buying because she has visited school leaders herself to talk about her books that are available for purchase.

Which of the four P's is Margo forgetting for her marketing plan?

• price

• place

• promotion

Which of the following is an example of the P: Product?

• adding two new color options for customers

• dropping the cost of your goods by 20 percent

• getting your goods into every Walmart in the area

Which of the following is considered to be print media?

• billboards

• social media posts

• YouTube video

Which factor measures advertisements on social media?

• appearance rate

• engagement rate

• click rate

You can find an Instagram account of a local "food influencer" who:

posts about eating around local restaurants

posts about the food at your restaurant

pays the local people a small amount to eat at your restaurant

What type of advertising is this strategy?

• print media through SEOs

• digital media through social media

• print media through social media

Market research learning that teen boys tend to buy drinks that are sweet and have more berry flavor is an example of what types of segmentation?

Select the 2 answer choices that apply.

• behavioral

• demographic

• geographic

Which term describes a person's age, race, interests, and region where they live?

• customer

• demographics

• market

What does a business discover through market research?

Select the two answers that apply.

• if their target customer is interested in their product or service

• the segment of the market of their target customer

• determining how much of their product was sold in a given region