Final Exam Part 5

Pull quotes should be provocative and enticing in addition to filling excess space.

• True

• False

Thumbnail sketches are small drafts created to show possible layout ideas and to help develop a project plan

• True

• False

Space between columns of type is called a:

• paragraph

• gutter

• white space

• widow

Lines on the InDesign layout that you drag from the rulers to place are called:

• grids

• picas

• rules

• guidelines

For the best results limit yourself to how many fonts for a publication?

• 1

• 2-3

• 4-5

• all of the above

Space between letters is known as:

• leading

• kerning

• tracking

• white space

How does the sender get a message from the receiver (audience)? Hint: Cuddy's Seesaw

• email

• phone

• feedback

• none of these

________ is space between adjacent lines of type.

• gutter

• leading

• kerning

• tracking

Cuddy's Seesaw states If interest is high, design is low. If interest is low, design is high.

• True

• False

30-second readers are most attracted to photos.

• True

• False