Rhetorical Appeals, Commas, and Roots

How would you define the term ETHOS when discussing rhetorical appeals?

• invokes an emotional response

• establishes author’s trustworthiness or expert status

• uses logical reasoning and facts

How would you define the term LOGOS when discussing rhetorical appeals?

• invokes an emotional response

• establishes author’s credibility

  or character

• uses logical reasoning and facts

How would you define the term PATHOS when discussing rhetorical appeals?

• relies on an emotional response

• establishes author’s trustworthiness or expertise

• uses logical reasoning and facts

Facts, research, surveys, statistics, charts or diagrams, definitions, and examples would support which rhetorical appeal?

• Logos

• Ethos

• Pathos

Trustworthiness, including author’s background and qualifications, authority, and reputation all support which rhetorical appeal?

• Ethos

• Logos

• Pathos

"By donating only fifty cents a day, you can help give a child clean drinking water." ...Which type of appeal is being used here?

• ethos

• pathos

• logos

"They’ve worked against everything we’ve worked so hard to build, and they don’t care who gets hurt in the process. Make no mistake, they’re the enemy, and they won’t stop until we’re all destroyed."

• logos
• ethos
• pathos

An advertisement that uses ______ will try to get you to see the company as reliable, honest and credible (you can trust them).

• crediblos

• pathos

• ethos

• logos

Which of the following would be a technique that uses a logos appeal?

• Using pictures of a hurt child
• Including research 
• Having someone credible who agrees with you
• Making people laugh

"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results." This is an example of...

• Pathos
• Logos
• Ethos
• Scare Tactics