Sales & Marketing Technical Quiz

1. Packaging can be used to:

• Attract customer attention

• Preserve the produce to ensure quality

• Communicate product benefits

• All of the above

2. The sales strategy which enables a retailer to seamlessly sell from both online as well as offline retail is known as:

• Online – Offline sales

• Multi store sales

• Coordinate sales

• Omni channel sales

3. Which of the following objectives is concerned in Strategic Marketing Planning:

• Over-all long term organizational growth

• Identifying strengths & weaknesses of marketing department

• Day to day performance & results

• None of the above

4. ___________ is one of the components of integrated marketing communication:

• Recruitment of employees

• Downsizing

• Sales Promotion

• None of the above

5. Which analysis compares the brand potential in the market?

• Environment analysis

• Business analysis

• SWOT analysis

• None of the above

6. ___________ is a distinct type of item for sale, purchased, or tracked in inventory, and all attributes associated with the item type that distinguish it from other item types.

• SBU

• SKU

• Order tracking

• Multi-Location

7. A factor that does not influence price is:

• The cost of production

• The cost of the item 10 years ago

• The competitive environment

• Whether it is a new or existing product to the market

8. _________ finds out information about the target audience of the company as well as the competitors.

• Market leader

• Market research

• Competitors

• Salesman

9. All aspects of the core product (including intangible attributes, tangible attributes and service offerings) is known as:

• Marketing mix

• The complete package

• Total product concept

• Core product

10. How to create a good customer Experience?

• Greeting

• Open questions

• Add on

• Close the sales & invite back

• All of the above