Inqizitive Minds April

How did Mbappé try to position himself in the sponsorship market?

• By having as many sponsors as possible.

• By promoting junk food and alcohol.

• By partnering with premium brands.

• By partnering with online poker companies

What is the main threat to the income streams of sports through television broadcasting?

• Lack of interest in sports among younger generations

• Increased popularity of e-sports

• High costs of broadcasting equipment

• Declining global economy

What is the solution for sports to engage new fans?

• What is the solution for sports to engage new fans?

• Broadcasting games for free

• Offering flexible and personalized content

• Hosting games during convenient hours

What is the business model of the Tour de France?

• To promote cycling and bicycle industry

• To report about bike racing events in newspapers

• To revolutionize the world of cycling

• To be a three-week promotional event and a cash cow for ASO

What is Puma's mission statement?

• Just do it

• Creating the best product

• Forever Faster

• All of them

Who was the first athlete to push Puma more into a lifestyle direction?

• Usain Bolt

• Pelé

• Diego Maradona

• Walt 'Clyde' Frazier

Which team wore Puma boots when they won the Football World Cup in 1958?

• Germany

• Argentina

• Brazil

• Italy

How did Liberty Media reinvent the Formula One brand?

• By continuing with the gut-feeling approach of Ecclestone

• By focusing on deep research into their fanbase

• By avoiding social media altogether

• By cutting corners and relaunching the brand

What was the reason for the creation of the yellow jersey at Tour de France?

• To promote a new brand of cycling jerseys

• To commemorate the liberation of Franc

• To distinguish the tour leader from the other riders

• To promote a new brand of Bicycle

What has the value of Liverpool FC doubled to under Klopp's management?

• 1 billion euros

• 2 billion euros

• 3 billion euros

• 4 billion euros