Sportswear

__% of Gen Z is friends with someone that they only know online

• 10

• 24

• 56

• 70

Gen Z loves authenticity. The best way for a brand to come across authentic is…

• To market campaigns as authentic

• Create natural, and relatable campaign communications

• Target one specific group of people

• Choose the most followed people in Social Media

51% of Gen Z feels more confident when they are wearing ________________ clothes.

• Comfortable

• Stylish

• Recycled

• Influencers

The three pillars of major focus for Gen Z are:

• Inclusivity, Sustainability and Mental Wellbeing

• Performance, Inclusivity and Cheap

• Digital, Sustainability and Healthy Food

• Fashion, Mental Wellbeing and Ethics

What’s the percentage of Gen Z that fact-check what is communicated to them?

• 3%

• 48%

• 62%

• 70%

Which is the most-used Social Media platform by Gen Z?

• Instagram

• Snapchat

• Tiktok

• Twitter

What is the best way for a Gen Z to represent their fluidity and flexibility?

• Through a Tweet

• Through their clothes

• They don’t want to represent their fluidity

• Through the latest tech