Digital Marketing Test

__________ is responsible for hampering the search rankings.

• Utilizing the same colors of texts as that of your background pages.

• Connecting to your own website from any random website

• Integrating page templates into your page template

• None of the Above

Which of the following is the correct depiction of optimization strategy?

• Orange Hat Technique

• Blue Hat Technique

• Grey Hat Technique

• Shady Hat Technique

Which of the following is not specifically required by search engines

• Keyword Stuffing

• Poor User

• Buying Links

• Poor User Experience

• All of the above

Which of the following is the correct abbreviation CMS?

• Content Management System

• Content Maintenance System

• Content Marketing System

• Content Maintenance Site

Microblogging can be define as

• Blogs posted by companies instead of an individual

• Mobile Related Blogging

• Blogs encompassing limited individual posts, which are typically limited by character

  count.

• None of the above

In order to assess the maximum revenue generated by an Ad on the app, which of the following metrics is chosen by the developer?

• eCPA

• eCPI

• eCOM

• None of the above

Which of the following formulas is used by Pay-per-click?

• Ads clicked (#) / Advertising cost ($)

• Ads clicked (#) * Advertising cost ($)

• Advertising cost ($) + Ads clicked (#)

• Advertising cost ($) / Ads clicked (#)

Which of the following metrics is used for tracking the status of email marketing?

• Bounce Rate

• Open Rate

• Conversion Rate

• All of the Above

Which one among the following is not a way for gaining permission for sending email to people?

• Opt-out

• Opt-in

• Double Opt-in

• Self-Opt

Which of the following is a lead generation tools

• Trello

• Clickup

• HubSpot

• LinkedIn Sales Navigator