Ascott Brand Story

The Brand Essence of Ascott is Understated Luxury. What does 'Understated Luxury' refer to?

• finesse living without the fuss of excessive opulence

• carefully selected art installation

• balancing comfort and exclusivity

• a local collections and collaboration within property

Ascott Brand Persona relates to our Guest' preference. What does our guest prefer when they stay in Ascott?

• They prefer to have sustainability practices

• They prefer to have balance life with their family.

• They prefer understated fine living over excessive opulence.

• They prefer to commute to the city and feel the local coffee

Our brand Passion is Fine Arts as a symbol of ...

• Brand Awareness

• goodness and fortune

• local culture

• class and elegance throughout century

What are Ascott Brand Pillars ?

• Coffee - Compatible features - Active

• Understated - Arts Inspired - Fine living

• Harmony - Sustanaibility - Family

• For the love of coffee and for the love of cities

"Carefully selected art installations that represents the overall theme of the property in an impactful manner without being too ornate"

Which ASCOTT BRAND SIGNATURE is it?

• Lobby Installation Art

• The Ascott Host

• Ascott Host Soiree

• Ascott Rooms

"The individual who embodies and delivers the hallmark of The Ascott Experience"

Which ASCOTT BRAND SIGNATURES is it?

• Lobby Installation Art

• The Ascott Artisan

• Ascott Soiree

• Themed Suites

"Located on the top floors, these suites put our guests at the top of the world with design artfully infused with the property's theme"

Which ASCOTT BRAND SIGNATURE is it?

• Lobby Installation Art

• The Ascott Host

• Ascott Soiree

• Themed Suites

"A collection of in-residence programmes and local collaborations themed after various forms of art, such as fashion, music and visual arts, that immerse guest deeper into the local arts scene"

Which ASCOTT BRAND SIGNATURE is it?

• Lobby Installation Art

• The Ascott Host

• Ascott Soiree

• Themed Suites