RURAL Marketing

Rural marketing can be more effective,if it is arranged through:

• Door to door campaigns

• Melas

• Village fair

• All of the above

Rural consumers recognise the brand using:

• Company name

• Brand and logos

• Brand ambassador

• None of the above

What are 4 p’s of marketing ?

• Product,price,place,promotion

• Product,packaging , promotion,price

• Place,price,penetration,promotion

• Positioning,penetrating,place,price

The process of dividing market into groups is called as

• Segmentation

• Homogeneous sub units

• Physical distribution

• None of the above

Volume,value and profitability are the three components of sales in rural marketing

• False

• True

• .

• .

Permanent rural market with trading activity is called as

• Rural periodic market

• Daily market

• Rural market

• Seasonal market

Full form of IMC

• International marketing communication

• Indian marketing communication

• Industry marketing communication

• Integrated marketing communication

Rural customers are-

• Product conscious

• Packaging conscious

• Brand conscious

• Price conscious

Positioning is a act of finding a place in a mind of consumers and creating the brand

• False

• True

• .

• .

Marketing research is a part of ____ stage of rural marketing

• Planning

• Execution

• Feedback

• Placing