TT - Ads Manager 101

All the following are consideration objectives in Tik Tok Ads Manager EXCEPT:

• Videw Views

• Traffic

• Reach

• Community Interaction

If you set a “No Limit” budget on the campaign level, how will your budget be determined?

• Determined by the budget set at the ad group level

• Determined by the lifetime budget of the campaign

• Determined by trends in the digital market

• Determined by the budget set at the campaign level

When you create an ad group you can choose where your ads will appear. What placement would you select if you want to optimize delivery across all placements in Tik Tok Ads Manager?

• Block List

• Select Placement

• Broad Placement

• Automatic Placement

What is the name of the tool in TTAM that you can toggle on if you want the system to automatically generate combinations with your creative?

• Audience Manager

• Automated Creative Optimization

• Smart Text

• Smart Video Editor

There are three types of optimization goals: Reach, Click, and Conversions. If your optimization goal is Conversions, how would your ad be billed?

• CPM (Cost Per Mile)

• CPC (Cost Per Click)

• CPA (Cost Per Acquisition)

• OCPM (Optimization Cost Per Mile)

At what level of TTAM do you set up your target audience?

• Ad Level

• Ad Group Level

• Campaign Level

• None of the options

What is the Maximum number of ads you can have per ad group?

• 5

• 10

• 20

• 50

You are ready to upload your media to TTAM, all the following are options to upload your media EXCEPT?

• Add from Cloud

• Add from Assets

• Add from Computer

• Create a Video

What element would you use when you want to tell your audience what action you would like them to take?

• Landing Page URL

• Text of the Ad

• Display Name

• CTA

Tags

CCSS.RI.11-12.8

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.8.7

CCSS.RL.9-10.7

The Bulk Import & Export feature allows you to set up and manage your ads from a CSV or Excel file and requires no manual input on the platform. All the following are benefits of this feature EXCEPT:

• Ability to Transfer Data Between BCs

• Efficient Ad Management

• Quick Ad Creation

• Supports Multiple Use Cases