Principles study guide

Which term refers to the physical image portrayed to others?

What trait describes a person who completes a task without being told?

Which element of the marketing mix determines the amount of money that will be charged for a product?

What term is used to describe the portion of a market controlled by a specific company?

Which element of the marketing mix refers to having the selected product in the right location at the right time?

What term is used to identify the four elements of advertising, selling, publicity and sales promotion?

What element of the marketing mix is related to warehousing and storage of products?

What is required when thinking of new ways to solve old problems?

What term refers to a personal philosophy of knowing right from wrong?

What is the process of developing, promoting, pricing, and distributing products to satisfy customers wants and needs?