Marketing and Business Quiz 2- MF/F & TRGT MKT/ MKTG MIX

Marketing is the bridge between the _________ and the __________.

• Producer, consumer

• Consumer, producer

• Producer, boss

• Employees, consumer

What are the 7 things that can be marketed?

• Goods, durable services, non-durable services, people, places, organizations, ideas

• Durable goods, non-durable goods, services, people, places, organizations, ideas

• Durable goods, non-durable goods, services, celebrities, places, organizations, ideas

• Durable goods, non-durable goods, services, people, places, businesses, ideas

What function of marketing matches this definition?

Getting the money that is necessary to pay for the operations of a business.

• Promotion

• Distribution

• Pricing

• Financing

What function of marketing matches this definition?

Communicating with potential customers to inform, persuade, or remind them about a business’s products.

• Promotion

• Marketing and Information Management

• Pricing

• Selling

What function of marketing matches this definition?

Getting the necessary information to make sound decisions.

• Financing

• Marketing and Information Management

• Distribution

• Selling

What function of marketing matches this definition?

Decisions dictate how much to charge for goods and services in order to maximize profits.

• Product Service Management

• Pricing

• Distribution

• Promotion

What function of marketing matches this definition?

Deciding where and to whom products need to be sold in order to reach the final users.

• Product Service Management

• Financing

• Distribution

• Promotion

What function of marketing matches this definition?

Obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities.

• Product Service Management

• Financing

• Selling

• Promotion

What function of marketing matches this definition?

Provides customers with goods and services they want.

• Marketing Information Management

• Financing

• Selling

• Promotion

What is an example of a time when the customer and consumer would be different people?

• An athlete buying a sports drink.

• A teacher buying whiteboard markers.

• A person buying dog food.

• A kids buying ice cream with their allowance.