Pricing

In which direction the price may deviate from the cost?

• the price is always equal to the cost

• the price is always higher than the cost

• the price can be higher or lower than the cost

• the price cannot deviate from the cost under any circumstances

How does the red grid help sell oranges?

• They are easier to carry

• You can not notice and buy a rotten one

• No way

• The red color attracts the customers

What was the most popular value-based pricing strategy in 2022?

• Market penetration pricing

• Captive product pricing

• Optional product pricing

• Product bundle pricing

The upper limit of the price is determined by…

• Demand

• Fixed costs

• Production costs

• The cashier's left heel

Why IKEA didn't make a profit when it opened in America?

• The names were in Finnish

• There was another brand in America

• Americans don't like meatballs

• The furniture was too small for large American houses

Why the Red Bull drink has become more popular than other sodas

• It tastes better

• It was sold at the exit

• The company artificially raised the price by 2 times

• His advertisement was on huge billboards

What did Starbacks do when a serious competitor appeared on the market?

• The company bought a competitor

• Reduced prices by 3 times

• Opened points next to competitors

• Organized several inspections for competitors, after which they were closed

Which company use product bundle pricing?

• Gilette

• Pyaterochka

• Coca Cola

• Mac Donald’s

The inventor of the first cocoa powder came up with an interesting marketing ploy. The criminal, as the last word before the execution, had to shout "Drink Van Gutten's cocoa!" What is the name of such marketing?

• Deadly

• Shocking

• Event-viral

• Screaming

Why are there stickers on bananas?

• Protection from competitors: advertising that is hard to miss

• So the export company counts how many bananas they transported

• For people to collect them

• A strange tradition